{"id":2612,"date":"2021-10-28T15:31:24","date_gmt":"2021-10-28T19:31:24","guid":{"rendered":"https:\/\/www.mtcriativo.mt.gov.br\/?p=2612"},"modified":"2021-10-28T15:32:36","modified_gmt":"2021-10-28T19:32:36","slug":"o-que-e-business-model-canvas","status":"publish","type":"post","link":"https:\/\/www.mtcriativo.mt.gov.br\/index.php\/2021\/10\/28\/o-que-e-business-model-canvas\/","title":{"rendered":"O que \u00e9 Business Model canvas?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2612\" class=\"elementor elementor-2612\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4361098 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4361098\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64d42a1\" data-id=\"64d42a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b06ea7 elementor-widget elementor-widget-text-editor\" data-id=\"1b06ea7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">O BMC foi criado pelo su\u00ed\u00e7o Alex Osterwalder, fruto de suas pesquisas e testes realizados para sua tese de doutorado, que teve contribui\u00e7\u00e3o de mais de duzentos consultores e empres\u00e1rios do mundo inteiro.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab7f39a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab7f39a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b8d417\" data-id=\"0b8d417\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-038ae54 elementor-widget elementor-widget-text-editor\" data-id=\"038ae54\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">O modelo de neg\u00f3cios consiste em um quadro com nove blocos, que representam como a empresa pretende atuar e gerar valor aos clientes e esses blocos est\u00e3o relacionados a quatro pilares:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">como (infraestrutura);<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">o que (seu produto);<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">quem (clientes);<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">quanto (viabilidade financeira).<\/span><\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae3bbf6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae3bbf6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56367e2\" data-id=\"56367e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fab296 elementor-widget elementor-widget-image\" data-id=\"4fab296\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"659\" src=\"https:\/\/www.mtcriativo.mt.gov.br\/wp-content\/uploads\/2021\/10\/Business-Model-Canvas-2-1024x659.png\" class=\"attachment-large size-large\" alt=\"Canvas MT CRIATIVO\" srcset=\"https:\/\/www.mtcriativo.mt.gov.br\/wp-content\/uploads\/2021\/10\/Business-Model-Canvas-2-1024x659.png 1024w, https:\/\/www.mtcriativo.mt.gov.br\/wp-content\/uploads\/2021\/10\/Business-Model-Canvas-2-300x193.png 300w, https:\/\/www.mtcriativo.mt.gov.br\/wp-content\/uploads\/2021\/10\/Business-Model-Canvas-2-768x494.png 768w, https:\/\/www.mtcriativo.mt.gov.br\/wp-content\/uploads\/2021\/10\/Business-Model-Canvas-2.png 1423w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c6590fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6590fd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c82912d\" data-id=\"c82912d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89df7d0 elementor-widget elementor-widget-text-editor\" data-id=\"89df7d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h5><strong>1 &#8211; Proposta de Valor<\/strong><\/h5><p><span style=\"font-weight: 400;\">O primeiro passo para come\u00e7ar a preencher seu BMC \u00e9 o bloco \u201cProposta de Valor\u201d onde o \u201cvalor\u201d se refere ao benef\u00edcio, ou seja, definir em uma frase o principal benef\u00edcio que sua empresa oferecer\u00e1 aos seus clientes, marcando um diferencial com a concorr\u00eancia.<\/span><\/p><h5>2 &#8211; Segmento de Clientes<\/h5><p><span style=\"font-weight: 400;\">\u201cSegmento de Clientes\u201d onde ser\u00e1 necess\u00e1rio definir o nicho de clientes que sua empresa pretende atingir, tentando desenvolver o neg\u00f3cio a partir da perspectiva deles.<\/span><\/p><h5>3- Canais<\/h5><p><span style=\"font-weight: 400;\">\u201cCanais\u201d s\u00e3o os meios utilizados para estabelecer a comunica\u00e7\u00e3o, venda e distribui\u00e7\u00e3o do produto da empresa pro cliente.<\/span><\/p><h5>4- Relacionamento<\/h5><p><span style=\"font-weight: 400;\">O relacionamento ser\u00e3o as estrat\u00e9gias utilizadas para conquistar a fidelidade de seus clientes, retendo-os e impedindo que troquem sua empresa pela concorr\u00eancia.<\/span><\/p><h5>5- Fontes de Renda<\/h5><p><span style=\"font-weight: 400;\">As \u201cFontes de Renda\u201d s\u00e3o as maneiras em que seus clientes pagar\u00e3o pelos servi\u00e7os oferecidos (assinatura, aluguel, venda direta\u2026.) Neg\u00f3cios como restaurantes podem definir se a comida ser\u00e1 paga por quilo, tempo de perman\u00eancia. Hot\u00e9is podem cobrar por di\u00e1ria ou assinatura\u2026<\/span><\/p><h5>6- Recursos Chave<\/h5><p><span style=\"font-weight: 400;\">Recursos chave s\u00e3o os recursos fundamentais para o funcionamento da empresa. Esses recursos podem ser tanto ativos (maquinaria) quando intelectuais (setores como RH)<\/span><\/p><h5>7- Atividades Chave<\/h5><p><span style=\"font-weight: 400;\">Relacionado ao bloco anterior, essas s\u00e3o as atividades fundamentais que sua empresa precisa para manter-se ativa. (Produ\u00e7\u00e3o de itens, manuten\u00e7\u00e3o de plataformas, desenvolvimento de produtos\u2026)<\/span><\/p><h5>8 &#8211; Parcerias Chave<\/h5><p><span style=\"font-weight: 400;\">Parcerias Chave se refere principalmente aos fornecedores. Qualquer mat\u00e9ria ou servi\u00e7o vindo de outra empresa que seja fundamental para o funcionamento do neg\u00f3cio.<\/span><\/p><h5>9- Estrutura de Custo<\/h5><p><span style=\"font-weight: 400;\">Tudo que ser\u00e1 gasto para a operacionaliza\u00e7\u00e3o da empresa (recursos, atividades, parcerias)<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-05a13e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"05a13e2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fde2aa\" data-id=\"5fde2aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5329e73 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5329e73\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c110dce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c110dce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a021f4\" data-id=\"7a021f4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d70040d elementor-widget elementor-widget-text-editor\" data-id=\"d70040d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">Entender quais passos devem ser tomados para compor o seu neg\u00f3cio \u00e9 fundamental para evitar fracassos e falhas, e com esse passo a passo fica mais f\u00e1cil estabelecer a estrutura do seu neg\u00f3cio em uma s\u00f3 folha.<\/span><\/p><p><span style=\"font-weight: 400;\">Gostou? Compartilhe esse artigo com seus amigos empreendedores e siga-nos em nossas redes sociais!<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>O BMC foi criado pelo su\u00ed\u00e7o Alex Osterwalder, fruto de suas pesquisas e testes realizados para sua tese de doutorado, que teve contribui\u00e7\u00e3o de mais de duzentos consultores e empres\u00e1rios&hellip;&nbsp;<a href=\"https:\/\/www.mtcriativo.mt.gov.br\/index.php\/2021\/10\/28\/o-que-e-business-model-canvas\/\" class=\"\" rel=\"bookmark\">Continue a ler &raquo;<span class=\"screen-reader-text\">O que \u00e9 Business Model canvas?<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":2626,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"off","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[111],"tags":[112,113,115,109,114,44],"class_list":["post-2612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-curiosidades","tag-business-model-canvas","tag-canvas","tag-curiosidades","tag-economia-criativa","tag-modelo-de-negocios","tag-mtcriativo"],"_links":{"self":[{"href":"https:\/\/www.mtcriativo.mt.gov.br\/index.php\/wp-json\/wp\/v2\/posts\/2612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mtcriativo.mt.gov.br\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mtcriativo.mt.gov.br\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mtcriativo.mt.gov.br\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mtcriativo.mt.gov.br\/index.php\/wp-json\/wp\/v2\/comments?post=2612"}],"version-history":[{"count":10,"href":"https:\/\/www.mtcriativo.mt.gov.br\/index.php\/wp-json\/wp\/v2\/posts\/2612\/revisions"}],"predecessor-version":[{"id":2627,"href":"https:\/\/www.mtcriativo.mt.gov.br\/index.php\/wp-json\/wp\/v2\/posts\/2612\/revisions\/2627"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mtcriativo.mt.gov.br\/index.php\/wp-json\/wp\/v2\/media\/2626"}],"wp:attachment":[{"href":"https:\/\/www.mtcriativo.mt.gov.br\/index.php\/wp-json\/wp\/v2\/media?parent=2612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mtcriativo.mt.gov.br\/index.php\/wp-json\/wp\/v2\/categories?post=2612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mtcriativo.mt.gov.br\/index.php\/wp-json\/wp\/v2\/tags?post=2612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}