{"id":5361,"date":"2025-11-28T09:58:00","date_gmt":"2025-11-28T13:58:00","guid":{"rendered":"https:\/\/www.mtcriativo.mt.gov.br\/?p=5361"},"modified":"2025-12-02T10:55:51","modified_gmt":"2025-12-02T14:55:51","slug":"mestre-alexandre-transforma-tradicao","status":"publish","type":"post","link":"https:\/\/www.mtcriativo.mt.gov.br\/index.php\/2025\/11\/28\/mestre-alexandre-transforma-tradicao\/","title":{"rendered":"Criativo da Semana: Mestre Alexandre transforma tradi\u00e7\u00e3o em oportunidade com a viola de cocho"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5361\" class=\"elementor elementor-5361\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42c36af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42c36af\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f816fbc\" data-id=\"f816fbc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d33b1c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d33b1c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c19ef9\" data-id=\"2c19ef9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c94152e elementor-widget elementor-widget-text-editor\" data-id=\"c94152e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>CRIATIVO DA SEMANA<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6016c7 elementor-widget elementor-widget-heading\" data-id=\"c6016c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><font color=\"#212529\" face=\"Calibri, Arial, Helvetica, sans-serif\"><span style=\"font-size: 64px; text-transform: none; white-space-collapse: collapse;\">Criativo da Semana: Mestre Alexandre transforma tradi\u00e7\u00e3o em oportunidade com a viola de cocho<\/span><\/font><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c48f1b elementor-widget elementor-widget-text-editor\" data-id=\"9c48f1b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h5><span style=\"font-weight: 400;\">Com apoio da SECEL, artes\u00e3o ensina gera\u00e7\u00e3o ap\u00f3s gera\u00e7\u00e3o a manter viva a cultura mato-grossense<\/span><\/h5><div>Ana Clara Xavier |MT Criativo<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76219f3 elementor-widget elementor-widget-image\" data-id=\"76219f3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"834\" src=\"https:\/\/www.mtcriativo.mt.gov.br\/wp-content\/uploads\/2025\/07\/6bb2be9f-5247-49b5-b0b8-4dd34a8a75da-768x834.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"Mestre Alexandre produzindo uma Viola de Cocho - Divulga\u00e7\u00e3o\" srcset=\"https:\/\/www.mtcriativo.mt.gov.br\/wp-content\/uploads\/2025\/07\/6bb2be9f-5247-49b5-b0b8-4dd34a8a75da-768x834.jpg 768w, https:\/\/www.mtcriativo.mt.gov.br\/wp-content\/uploads\/2025\/07\/6bb2be9f-5247-49b5-b0b8-4dd34a8a75da-276x300.jpg 276w, https:\/\/www.mtcriativo.mt.gov.br\/wp-content\/uploads\/2025\/07\/6bb2be9f-5247-49b5-b0b8-4dd34a8a75da-943x1024.jpg 943w, https:\/\/www.mtcriativo.mt.gov.br\/wp-content\/uploads\/2025\/07\/6bb2be9f-5247-49b5-b0b8-4dd34a8a75da-1415x1536.jpg 1415w, https:\/\/www.mtcriativo.mt.gov.br\/wp-content\/uploads\/2025\/07\/6bb2be9f-5247-49b5-b0b8-4dd34a8a75da-1886x2048.jpg 1886w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Mestre Alexandre produzindo uma Viola de Cocho  - Divulga\u00e7\u00e3o<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9eaf27a elementor-widget elementor-widget-text-editor\" data-id=\"9eaf27a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">No bairro Jardim Gl\u00f3ria II, em V\u00e1rzea Grande, um quintal simples abriga uma das pr\u00e1ticas mais significativas da cultura tradicional do Mato Grosso. \u00c9 ali que o artes\u00e3o e mestre da cultura Alexandre Paes de Oliveira, h\u00e1 mais de 10 anos, compartilha seu conhecimento sobre a fabrica\u00e7\u00e3o da viola de cocho, um instrumento s\u00edmbolo da identidade pantaneira.<\/span><\/p><p><span style=\"font-weight: 400;\">Reconhecido nacionalmente por sua atua\u00e7\u00e3o, Mestre Alexandre recebeu em 2021 o Pr\u00eamio Rodrigo de Melo Franco de Andrade, concedido pelo Instituto do Patrim\u00f4nio Hist\u00f3rico e Art\u00edstico Nacional (IPHAN), e desde ent\u00e3o realiza workshops e oficinas ensinando a produ\u00e7\u00e3o da viola, do ganz\u00e1 e do mocho.<\/span><\/p><h3><b>Tradi\u00e7\u00e3o que vira neg\u00f3cio<\/b><\/h3><p><span style=\"font-weight: 400;\">O amor de Alexandre pela viola de cocho come\u00e7ou na inf\u00e2ncia, por meio do conv\u00edvio com seu pai, tamb\u00e9m mestre artes\u00e3o. Com o tempo, percebeu que poderia transformar esse saber ancestral em uma fonte de renda e sustento. A tradi\u00e7\u00e3o da viola de cocho remonta ao s\u00e9culo XIX, e aparece documentada por viajantes como o cientista alem\u00e3o Karl von den Steinen, que descreveu seu uso nas festas religiosas do Pantanal, onde se cantava o cururu.<\/span><\/p><p><span style=\"font-weight: 400;\">Hoje, Alexandre compartilha o modo de fazer do instrumento com quem se interessa por cultura popular. Sua miss\u00e3o vai al\u00e9m da t\u00e9cnica: \u00e9 um trabalho de preserva\u00e7\u00e3o da mem\u00f3ria e valoriza\u00e7\u00e3o da identidade do povo mato-grossense.<\/span><\/p><h3><b>Como a viola \u00e9 feita<\/b><\/h3><p><span style=\"font-weight: 400;\">A produ\u00e7\u00e3o da viola de cocho \u00e9 artesanal e exige precis\u00e3o. O instrumento \u00e9 talhado em um \u00fanico tronco de madeira, t\u00e9cnica que d\u00e1 origem ao nome \u201ccocho\u201d, em refer\u00eancia ao recipiente escavado usado para alimentar animais. Toda a mat\u00e9ria-prima utilizada \u00e9 t\u00edpica da regi\u00e3o Centro-Oeste. Em 2004, a viola de cocho foi reconhecida como Patrim\u00f4nio Cultural Brasileiro pelo IPHAN, registrada no Livro dos Saberes.<\/span><\/p><h3><b>Impacto do apoio da SECEL<\/b><\/h3><p><span style=\"font-weight: 400;\">Contemplado pelo edital n\u00ba 13\/2023\/SECEL \u2013 Viver Cultura \u2013 Identidades, com recursos da Lei Paulo Gustavo, o projeto de Mestre Alexandre ganhou ainda mais visibilidade. O edital busca fortalecer projetos culturais com foco em identidade, pertencimento e diversidade.<\/span><\/p><p><i><span style=\"font-weight: 400;\">\u201cEles s\u00e3o uma chave que abre portas para n\u00f3s, produtores culturais. \u00c9 um caminho para n\u00f3s que vivemos da cultura\u201d,<\/span><\/i><span style=\"font-weight: 400;\"> afirma Alexandre, sobre o impacto dos editais e pol\u00edticas p\u00fablicas no seu trabalho.<\/span><\/p><h3><b>Oficina \u201cModo de Fazer Viola de Cocho\u201d<\/b><\/h3><p><span style=\"font-weight: 400;\">Realizadas em seu ateli\u00ea, as oficinas mensais promovem rodas de conversa, apresenta\u00e7\u00f5es musicais e troca de saberes. Para o artes\u00e3o, esse projeto \u00e9 a realiza\u00e7\u00e3o de um sonho: ter um espa\u00e7o onde pudesse ensinar livremente sua arte e reunir pessoas interessadas em manter viva a tradi\u00e7\u00e3o da viola de cocho.<\/span><\/p><h3><b>Dica para quem quer empreender com criatividade<\/b><\/h3><p><span style=\"font-weight: 400;\">Mestre Alexandre deixa uma mensagem direta para quem deseja viver da arte:<\/span><\/p><p><i><span style=\"font-weight: 400;\">\u201cSe interesse pela cultura do nosso estado. Se voc\u00ea se empenhar, vai ter retorno. Sempre vai haver espa\u00e7o para criar e ensinar.\u201d<\/span><\/i><\/p><h3><b>Um exemplo de como a cultura transforma<\/b><\/h3><p><span style=\"font-weight: 400;\">A trajet\u00f3ria de Mestre Alexandre mostra como a tradi\u00e7\u00e3o pode ser tamb\u00e9m ferramenta de transforma\u00e7\u00e3o social e econ\u00f4mica. Com o incentivo de pol\u00edticas p\u00fablicas como as desenvolvidas pela Secretaria de Estado de Cultura, Esporte e Lazer (SECEL-MT), hist\u00f3rias como essa ganham espa\u00e7o, reconhecimento e continuidade, conectando o passado ao presente e inspirando o futuro da economia criativa no Mato Grosso.<\/span><\/p><p><span style=\"font-weight: 400;\">Conhe\u00e7a nossos empreendedores criativos: <\/span><span style=\"font-weight: 400;\"><br \/><\/span><a href=\"https:\/\/www.instagram.com\/_mestre_alexandre\/\"><span style=\"font-weight: 400;\">https:\/\/www.instagram.com\/_mestre_alexandre\/<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/a><a href=\"https:\/\/www.instagram.com\/atelie1849\/\"><span style=\"font-weight: 400;\">https:\/\/www.instagram.com\/atelie1849\/<\/span><\/a><\/p><p><!-- \/wp:image 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aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Next<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf9a1d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf9a1d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fbdfdde\" data-id=\"fbdfdde\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7222d26 elementor-widget elementor-widget-google_maps\" data-id=\"7222d26\" data-element_type=\"widget\" data-widget_type=\"google_maps.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-custom-embed\">\n\t\t\t<iframe frameborder=\"0\" scrolling=\"no\" marginheight=\"0\" marginwidth=\"0\"\n\t\t\t\t\tsrc=\"https:\/\/maps.google.com\/maps?q=secel&#038;t=m&#038;z=15&#038;output=embed&#038;iwloc=near\"\n\t\t\t\t\ttitle=\"secel\"\n\t\t\t\t\taria-label=\"secel\"\n\t\t\t><\/iframe>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47294e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47294e3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c09fb99\" data-id=\"c09fb99\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41ff298 elementor-widget elementor-widget-text-editor\" data-id=\"41ff298\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">\u201cCRIATIVO DA SEMANA\u201d, \u00e9 produzido pelo programa MT Criativo, projeto que tem por objetivo, divulgar a economia criativa atrav\u00e9s de quem faz, valorizando os empreendedores criativos e\/ou socioculturais de Mato Grosso e suas trajet\u00f3rias inspiradoras.<\/span><\/p>\n<p><b>PRODU\u00c7\u00c3O MT CRIATIVO<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Produ\u00e7\u00e3o, roteiro, capta\u00e7\u00e3o de imagens, edi\u00e7\u00e3o, site e divulga\u00e7\u00e3o<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LEONARA SANTANA<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ANA CLARA XAVIER<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SOPHIA CAMPOS<\/span><\/li>\n<\/ul>\n<p><b>SUPERVIS\u00c3O<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">KEIKO OKAMURA<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Conhe\u00e7a nosso trabalho:<\/span><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/mt_criativo\/\"><span style=\"font-weight: 400;\">https:\/\/www.instagram.com\/mt_criativo\/<\/span><\/a><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Com apoio da SECEL, artes\u00e3o ensina gera\u00e7\u00e3o ap\u00f3s gera\u00e7\u00e3o a manter viva a cultura mato-grossense<\/p>\n","protected":false},"author":2,"featured_media":5335,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[145],"tags":[48,87,44,45,46,52],"class_list":["post-5361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-criativo-da-semana-2","tag-criativodasemana","tag-matogrossocriativo","tag-mtcriativo","tag-noticias","tag-projetos","tag-secelmt"],"_links":{"self":[{"href":"https:\/\/www.mtcriativo.mt.gov.br\/index.php\/wp-json\/wp\/v2\/posts\/5361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mtcriativo.mt.gov.br\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mtcriativo.mt.gov.br\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mtcriativo.mt.gov.br\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mtcriativo.mt.gov.br\/index.php\/wp-json\/wp\/v2\/comments?post=5361"}],"version-history":[{"count":22,"href":"https:\/\/www.mtcriativo.mt.gov.br\/index.php\/wp-json\/wp\/v2\/posts\/5361\/revisions"}],"predecessor-version":[{"id":5417,"href":"https:\/\/www.mtcriativo.mt.gov.br\/index.php\/wp-json\/wp\/v2\/posts\/5361\/revisions\/5417"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mtcriativo.mt.gov.br\/index.php\/wp-json\/wp\/v2\/media\/5335"}],"wp:attachment":[{"href":"https:\/\/www.mtcriativo.mt.gov.br\/index.php\/wp-json\/wp\/v2\/media?parent=5361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mtcriativo.mt.gov.br\/index.php\/wp-json\/wp\/v2\/categories?post=5361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mtcriativo.mt.gov.br\/index.php\/wp-json\/wp\/v2\/tags?post=5361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}