{"id":6233,"date":"2026-01-09T12:00:00","date_gmt":"2026-01-09T16:00:00","guid":{"rendered":"https:\/\/www.mtcriativo.mt.gov.br\/?p=6233"},"modified":"2026-01-08T12:13:12","modified_gmt":"2026-01-08T16:13:12","slug":"a-forca-de-naine-terena","status":"publish","type":"post","link":"https:\/\/www.mtcriativo.mt.gov.br\/index.php\/2026\/01\/09\/a-forca-de-naine-terena\/","title":{"rendered":"Criativo da Semana: A For\u00e7a de Naine Terena na Inova\u00e7\u00e3o Mato-grossense"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6233\" class=\"elementor elementor-6233\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42c36af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42c36af\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f816fbc\" data-id=\"f816fbc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d33b1c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d33b1c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c19ef9\" data-id=\"2c19ef9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c94152e elementor-widget elementor-widget-text-editor\" data-id=\"c94152e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>CRIATIVO DA SEMANA<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6016c7 elementor-widget elementor-widget-heading\" data-id=\"c6016c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><font color=\"#212529\" face=\"Calibri, Arial, Helvetica, sans-serif\"><span style=\"font-size: 64px; text-transform: none; white-space-collapse: collapse;\">Criativo da Semana: A For\u00e7a de Naine Terena na Inova\u00e7\u00e3o Mato-grossense\n<\/span><\/font><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c48f1b elementor-widget elementor-widget-text-editor\" data-id=\"9c48f1b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h5><span style=\"font-weight: 400;\">Nesta edi\u00e7\u00e3o do Criativo da Semana, mergulhamos na trajet\u00f3ria de uma mulher que \u00e9 ponte entre mundos e o mercado contempor\u00e2neo. Naine Terena n\u00e3o apenas ocupa espa\u00e7os, ela os cria, transformando a capital mato-grossense em um epicentro de economia criativa com prop\u00f3sito e identidade.<\/span><\/h5><div>Ana Clara Xavier |MT Criativo<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76219f3 elementor-widget elementor-widget-image\" data-id=\"76219f3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"534\" src=\"https:\/\/www.mtcriativo.mt.gov.br\/wp-content\/uploads\/2026\/01\/Captura-de-tela-2026-01-08-103205-768x534.png\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/www.mtcriativo.mt.gov.br\/wp-content\/uploads\/2026\/01\/Captura-de-tela-2026-01-08-103205-768x534.png 768w, https:\/\/www.mtcriativo.mt.gov.br\/wp-content\/uploads\/2026\/01\/Captura-de-tela-2026-01-08-103205-300x209.png 300w, https:\/\/www.mtcriativo.mt.gov.br\/wp-content\/uploads\/2026\/01\/Captura-de-tela-2026-01-08-103205.png 855w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Naine Terena  - Fred Gustavo\n<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9eaf27a elementor-widget elementor-widget-text-editor\" data-id=\"9eaf27a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b12151d elementor-widget elementor-widget-text-editor\" data-id=\"b12151d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h5><span style=\"font-weight: 400;\">Uma Jornada de Saberes e Resist\u00eancia<\/span><\/h5><p><span style=\"font-weight: 400;\">Nascida em Cuiab\u00e1 e pertencente ao povo Terena, da regi\u00e3o de Aquidauana em Mato Grosso do Sul,\u00a0 Naine carrega consigo uma trajet\u00f3ria que une a academia e o ativismo de forma indissoci\u00e1vel. Doutora em Educa\u00e7\u00e3o pela PUC-SP e mestre em Artes pela UnB, ela construiu uma carreira s\u00f3lida como pesquisadora, docente e artista-educadora. Sua voz ecoa al\u00e9m das fronteiras do estado, tendo levado a arte ind\u00edgena para espa\u00e7os como a Pinacoteca de S\u00e3o Paulo e para palestras em\u00a0 Universidades como\u00a0 Harvard, Oxford e Manchester., A artista-educadora tamb\u00e9m\u00a0 atuou na Diretoria de Educa\u00e7\u00e3o e Forma\u00e7\u00e3o Art\u00edstica do Minist\u00e9rio da Cultura entre 2023\/2024, momento de reestrutura\u00e7\u00e3o deste Minist\u00e9rio que havia sido extinto na gest\u00e3o anterior. A miss\u00e3o nesse per\u00edodo era estruturar uma equipe e reiniciar trabalhos no campo da forma\u00e7\u00e3o art\u00edstica e cultural.. Criou a Or\u00e1culo Comunica\u00e7\u00e3o, educa\u00e7\u00e3o e cultura, onde trabalha em diferentes frentes, em especial com artistas mato-grossenses.\u00a0<\/span><\/p><h5><span style=\"font-weight: 400;\">O Fazer Criativo: Da Curadoria ao Ch\u00e3o da Casa<\/span><\/h5><p><span style=\"font-weight: 400;\">A atua\u00e7\u00e3o de Naine \u00e9 marcada pela capacidade de transformar conceitos em a\u00e7\u00f5es pr\u00e1ticas. Um exemplo vivo disso \u00e9 a Casa Vituk\u00e1, inaugurada em Cuiab\u00e1 como um centro de forma\u00e7\u00e3o e viv\u00eancia baseado na educa\u00e7\u00e3o ind\u00edgena. L\u00e1, ela articula projetos como a Mostra Etnom\u00eddia Ind\u00edgena, que celebra a produ\u00e7\u00e3o de impressos e artes visuais, e o Cineclube Vituk\u00e1, que promove debates essenciais sobre temas como o autismo sob a \u00f3tica ind\u00edgena. Outro bra\u00e7o importante \u00e9 a Vendinha da Casa, uma iniciativa que resgata o conceito dos antigos com\u00e9rcios cuiabanos para oferecer moda, livros e acess\u00f3rios produzidos por ind\u00edgenas, garantindo que o p\u00fablico tenha acesso direto a essa produ\u00e7\u00e3o rica e aut\u00eantica.<\/span><\/p><h5><span style=\"font-weight: 400;\">Tecendo Redes e Movimentando a Economia Local<\/span><\/h5><p><span style=\"font-weight: 400;\">O impacto de Naine na economia de Mato Grosso \u00e9 profundo e estruturante. Ela trabalha para que a diversos profissionais, em especial mulheres e pessoas ind\u00edgenas, sejam reconhecidos como\u00a0 fazedores de arte, cultura e educa\u00e7\u00e3o, e que os territ\u00f3rios ind\u00edgenas do estado, sejam reconhecidos como\u00a0 territ\u00f3rios de afirma\u00e7\u00e3o econ\u00f4mica. Isso acontece de diversas formas: deste a facilita\u00e7\u00e3o da log\u00edstica de venda para parentes ind\u00edgenas que vivem em aldeias distantes, a empregabilididade e forma\u00e7\u00e3o para o trabalho na produ\u00e7\u00e3o cultural, espa\u00e7os que ela gera renda direta e sustentabilidade. Al\u00e9m disso, ao promover eventos que atraem curadores nacionais e turistas culturais, Naine posiciona Cuiab\u00e1 como um polo estrat\u00e9gico na cadeia produtiva da Economia Criativa, onde o saber ancestral \u00e9 valorizado como um ativo de desenvolvimento social e justi\u00e7a econ\u00f4mica.<\/span><\/p><h5><span style=\"font-weight: 400;\">Sementes de Inspira\u00e7\u00e3o para Quem Deseja Empreender<\/span><\/h5><p><span style=\"font-weight: 400;\">Para aqueles que est\u00e3o come\u00e7ando agora no universo criativo, Naine oferece conselhos valiosos baseados em sua trajet\u00f3ria. Ela acredita que o sucesso de um neg\u00f3cio criativo nasce da coletividade: ningu\u00e9m cresce sozinho no setor cultural, \u00e9 preciso manter uma rede forte de colabora\u00e7\u00e3o. Outro ponto fundamental \u00e9 a valoriza\u00e7\u00e3o da pr\u00f3pria narrativa. Para ela, o empreendedor deve entender que n\u00e3o vende apenas um objeto, mas compartilha mem\u00f3ria e resist\u00eancia e por isso, precisa ter certeza do que realmente est\u00e1 tra\u00e7ando para seu empreendimento. Por fim, ela incentiva a busca constante por forma\u00e7\u00e3o e o uso estrat\u00e9gico de editais, parcerias financeiras e n\u00e3o financeiras e estar atento \u00e0s pol\u00edticas p\u00fablicas, ferramentas essenciais para dar materialidade aos sonhos e transformar a criatividade em um sustento s\u00f3lido e duradouro.<\/span><\/p><p><span style=\"font-weight: 400;\">Conhe\u00e7a nossos empreendedores criativos: <\/span><span style=\"font-weight: 400;\"><br \/><\/span><a href=\"https:\/\/www.instagram.com\/naine_terena\/\"><span style=\"font-weight: 400;\">https:\/\/www.instagram.com\/naine_terena\/<\/span><\/a><\/p><p><a href=\"https:\/\/www.instagram.com\/kena_vituka\/\"><span style=\"font-weight: 400;\">https:\/\/www.instagram.com\/kena_vituka\/<\/span><\/a><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34217f8 elementor-widget elementor-widget-text-editor\" data-id=\"34217f8\" data-element_type=\"widget\" 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class=\"elementor-screen-only\">Anterior<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<span class=\"elementor-screen-only\">Pr\u00f3ximo<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47294e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47294e3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c09fb99\" data-id=\"c09fb99\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7222d26 elementor-widget elementor-widget-google_maps\" data-id=\"7222d26\" data-element_type=\"widget\" data-widget_type=\"google_maps.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-custom-embed\">\n\t\t\t<iframe frameborder=\"0\" scrolling=\"no\" marginheight=\"0\" marginwidth=\"0\"\n\t\t\t\t\tsrc=\"https:\/\/maps.google.com\/maps?q=secel&#038;t=m&#038;z=15&#038;output=embed&#038;iwloc=near\"\n\t\t\t\t\ttitle=\"secel\"\n\t\t\t\t\taria-label=\"secel\"\n\t\t\t><\/iframe>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41ff298 elementor-widget elementor-widget-text-editor\" data-id=\"41ff298\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">\u201cCRIATIVO DA SEMANA\u201d, \u00e9 produzido pelo programa MT Criativo, projeto que tem por objetivo, divulgar a economia criativa atrav\u00e9s de quem faz, valorizando os empreendedores criativos e\/ou socioculturais de Mato Grosso e suas trajet\u00f3rias inspiradoras.<\/span><\/p><p><b>PRODU\u00c7\u00c3O MT CRIATIVO<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Produ\u00e7\u00e3o, roteiro, capta\u00e7\u00e3o de imagens, edi\u00e7\u00e3o, site e divulga\u00e7\u00e3o<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LEONARA SANTANA<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ANA CLARA XAVIER<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">MARCUS VINICIUS PINHEIRO<\/span><\/li><\/ul><p><b>SUPERVIS\u00c3O<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">KEIKO OKAMURA<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Conhe\u00e7a nosso trabalho:<\/span><\/p><p><a href=\"https:\/\/www.instagram.com\/mt_criativo\/\"><span style=\"font-weight: 400;\">https:\/\/www.instagram.com\/mt_criativo\/<\/span><\/a><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Nesta edi\u00e7\u00e3o do Criativo da Semana, mergulhamos na trajet\u00f3ria de uma mulher que \u00e9 ponte entre mundos e o mercado contempor\u00e2neo. Naine Terena n\u00e3o apenas ocupa espa\u00e7os, ela os cria, transformando a capital mato-grossense em um epicentro de economia criativa com prop\u00f3sito e identidade.<\/p>\n","protected":false},"author":2,"featured_media":6234,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[145],"tags":[48,87,44,45,46,52],"class_list":["post-6233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-criativo-da-semana-2","tag-criativodasemana","tag-matogrossocriativo","tag-mtcriativo","tag-noticias","tag-projetos","tag-secelmt"],"_links":{"self":[{"href":"https:\/\/www.mtcriativo.mt.gov.br\/index.php\/wp-json\/wp\/v2\/posts\/6233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mtcriativo.mt.gov.br\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mtcriativo.mt.gov.br\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mtcriativo.mt.gov.br\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mtcriativo.mt.gov.br\/index.php\/wp-json\/wp\/v2\/comments?post=6233"}],"version-history":[{"count":6,"href":"https:\/\/www.mtcriativo.mt.gov.br\/index.php\/wp-json\/wp\/v2\/posts\/6233\/revisions"}],"predecessor-version":[{"id":6391,"href":"https:\/\/www.mtcriativo.mt.gov.br\/index.php\/wp-json\/wp\/v2\/posts\/6233\/revisions\/6391"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mtcriativo.mt.gov.br\/index.php\/wp-json\/wp\/v2\/media\/6234"}],"wp:attachment":[{"href":"https:\/\/www.mtcriativo.mt.gov.br\/index.php\/wp-json\/wp\/v2\/media?parent=6233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mtcriativo.mt.gov.br\/index.php\/wp-json\/wp\/v2\/categories?post=6233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mtcriativo.mt.gov.br\/index.php\/wp-json\/wp\/v2\/tags?post=6233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}